SEO is a clearly an inbound marketing strategy since the B2B marketer chooses to be found, rather than finding prospects himself. There are various ways to provide links that can direct the buyer back to the company webpage. LeadFormix has compiled a list of top 4 strategies that …
B2B Lead generation efforts succeed only when the rate of lead conversion is more than expected. This is possible only when a marketer’s lead management program takes into account the intent expressed by a Lead in the different phases of decision making. Consciously or unconsciously, every visitor t…
Lead Generation is the art of converting a website visitor into leads. For that to materialize, marketers need to be armed with lead contact information such as email id, phone no, company name, demographic details etc. Once this information is made available, leads can be qualified and Sales teams …
More and more B2B organizations are turning to marketing automation tools to processes and streamline their business functions. Traditionally sales and marketing departments used to process lists giving names of people with title and organization name. This created a problem, as many important leads…
Gartner, a leading research firm, has found that, “By converting segmentation criteria into business rules how leads are rated, or scored, providers see an immediate boost in lead volume and lead quality.” Gartner research director Richard Fouts is of the opinion that “segmentation helps vendors for…
Getting potential customers to come to your website and register does not guarantee increased sales. Not all prospects are ready to buy, but that does not mean that they will never buy. You need to keep these prospects engaged if you want them to ultimately buy. It is important to nurture them …
Lead Generation is of enormous significance in today’s business. It may not be new technique of obtaining prospects, but there has been a considerable change in the approach to lead generation. Most businesses are making the most of the worldwide web, by utilizing the opportunities provided.
In…
Every enterprise hopes that their marketing campaign plan is executed in the best possible way and provides them with greater returns. Yet sometimes the best-laid plans fail! One often wonders why marketing campaigns that were supposedly conceived by the best marketing brains do not pan out as expec…
Businesses that fail to cater to customers’ needs and changing market demands immediately face consequences either in the form of lost customers or lost revenue. Every customer has different requirements and for making business successful, it is important to pay attention to customers’ needs a…
Lead nurturing is a concept that has gained immense popularity amongst marketers in the recent past. Until then it was the same old story of passing the buck –the marketing automation passing the leads, irrespective of their readiness, to sales team who followed-up hot leads leaving the rest to ga…
Social media have completely transformed the way businesses function. Today, social media are an integral part of the lead generation process, and an indispensable tool for B2B marketing.
So what makes social media an effective lead generation software? It is the fact that a considerable large per…
Getting potential customers to come to your website and register does not guarantee increased sales. Not all prospects are ready to buy, but that does not mean that they will never buy. You need to keep these prospects engaged if you want them to ultimately buy. It is important to nurture them so th…
Every organization is trying to come up with marketing strategies that guarantee success. With this aim, marketing teams implement lead generation processes in order to generate quality leads.But these techniques are often based on assumptions about customer intent. Hence, in most cases they do no…
Marketers all over the world are on a continuous quest to identify effective ways to generate leads. Lead generation efforts have assumed top priority in marketing, and the focus now is not just on generating more leads, but more quality leads. So, innovative lead generation techniques are being…
Word of mouth marketing (WOMM) is fast emerging as a popular trend among marketers. But the fact is that WOMM is one of the earliest marketing techniques known to man. When mass media became popular, marketers diverted their attention on exploiting the potential of direct advertising. Direct advert…
Marketers all over the world strive to ensure that their marketing campaigns are planned and executed effectively. But despite this, not all marketing automation campaigns work out the way marketers expect them to. So what are the reasons for their failure? Are there any lessons to be learnt from c…
