Successful B2B email marketing automation depends a lot on email design and layout. Here are some important pointers to consider while designing email templates.
1. Simple HTML Layout
Restrict
HTML templates to 600 pixels wide. Use structural tables to create
columns. Avoid external CSS for format…
1. Creating Buzz
It is about creating buzz or news worthy events, videos, tweets, or even blog entries that attract attention, and become viral in nature. Buzz generation is what makes social media marketing work; it replicates a message, not throug…Getting potential customers to come to your website and register does not guarantee increased sales. Not all prospects are ready to buy, but that does not mean that they will never buy. You need to keep these prospects engaged if you want them to ultimately buy. It is important to nurture them …
Lead Generation is of enormous significance in today’s business. It may not be new technique of obtaining prospects, but there has been a considerable change in the approach to lead generation. Most businesses are making the most of the worldwide web, by utilizing the opportunities provided.
In…
Marketers all over the world are on a continuous quest to identify effective ways to generate leads. Lead generation efforts have assumed top priority in marketing, and the focus now is not just on generating more leads, but more quality leads. So, innovative lead generation techniques are being…
Word of mouth marketing (WOMM) is fast emerging as a popular trend among marketers. But the fact is that WOMM is one of the earliest marketing techniques known to man. When mass media became popular, marketers diverted their attention on exploiting the potential of direct advertising. Direct advert…
The popularity of the Internet has thrown open a myriad of opportunities to organizations to augment sales. Internet marketing otherwise called online marketing makes use of the innovative strategies over the Internet to help businesses grow and expand. The interactive nature of Internet market…
Lead generation is nothing but procuring prospective customers, and anticipating an increase in lead generation, marketing team s are employing lead generating techniques. What the marketing teams don’t realize is that lead generation is not about quantity but about quality. Though many orga…
Every potential customer is looking for a good deal. It is no different in B2B marketing. It is most often seen that when a customer is contemplating over which company would suit his/her needs the best, he’s most likely to opt for a company that provides him with the assistance and specific in…
