Gartner, a leading research firm, has found that, “By converting segmentation criteria into business rules how leads are rated, or scored, providers see an immediate boost in lead volume and lead quality.” Gartner research director Richard Fouts is of the opinion that “segmentation helps vendors for…
Blog posts : "lead management system"
Is It Time to Change Your Lead Generation Techniques?
Lead generation is a marketing activity that is fundamental for sales teams to close sales. If you have a product to sell, you obviously need a target market with prospective buyers. It then becomes necessary to promote your product. Effective planning and maintaining a consistent marketing effor…
2 blog posts