Lead Generation is the art of converting a website visitor into leads. For that to materialize, marketers need to be armed with lead contact information such as email id, phone no, company name, demographic details etc. Once this information is made available, leads can be qualified and Sales teams …
Blog posts : "automated lead scoring"
Using marketing automation in lead generation
Lead Scoring and B2B Enterprises in 2011
Gartner, a leading research firm, has found that, “By converting segmentation criteria into business rules how leads are rated, or scored, providers see an immediate boost in lead volume and lead quality.” Gartner research director Richard Fouts is of the opinion that “segmentation helps vendors for…
Top Tips to Boost Your Marketing Campaigns
Every enterprise hopes that their marketing campaign plan is executed in the best possible way and provides them with greater returns. Yet sometimes the best-laid plans fail! One often wonders why marketing campaigns that were supposedly conceived by the best marketing brains do not pan out as expec…
3 blog posts