Successful B2B email marketing automation depends a lot on email design and layout. Here are some important pointers to consider while designing email templates.
1. Simple HTML Layout
Restrict
HTML templates to 600 pixels wide. Use structural tables to create
columns. Avoid external CSS for format…
Blog posts : "marketing automation"
Top 10 Pointers for Email Design & Layout for B2B Marketing
B2B Social Media Marketing
Social media marketing has three important aspects
1. Creating Buzz
It is about creating buzz or news worthy events, videos, tweets, or even blog entries that attract attention, and become viral in nature. Buzz generation is what makes social media marketing work; it replicates a message, not throug…Building a Good SEO Website
As opposed to outbound marketing (another term for traditional marketing) where the marketing reach was from the company to the customer, SEO is an inbound marketing technique that aids marketers to be found by prospects.
The primary work of a search engine is to find relevant results for user-pr…
Inside Sales Team Contribution to Lead Generation
In a B2B company, the main activities of Inside Sales teams include qualifying, selling and up-selling, primarily through the phone and sometimes on the web without the necessity of meeting prospects in-person. For this, Inside Sales representatives need to be able to navigate an organization by…
Proactive Lead Generation by Assessing Online Behavior of Leads
B2B Lead generation efforts succeed only when the rate of lead conversion is more than expected. This is possible only when a marketer’s lead management program takes into account the intent expressed by a Lead in the different phases of decision making. Consciously or unconsciously, every visitor t…
Lead Scoring and B2B Enterprises in 2011
Gartner, a leading research firm, has found that, “By converting segmentation criteria into business rules how leads are rated, or scored, providers see an immediate boost in lead volume and lead quality.” Gartner research director Richard Fouts is of the opinion that “segmentation helps vendors for…
Effective Lead Nurturing For Increased Sales
Getting potential customers to come to your website and register does not guarantee increased sales. Not all prospects are ready to buy, but that does not mean that they will never buy. You need to keep these prospects engaged if you want them to ultimately buy. It is important to nurture them …
Key Trends in Lead Generation
Lead Generation is of enormous significance in today’s business. It may not be new technique of obtaining prospects, but there has been a considerable change in the approach to lead generation. Most businesses are making the most of the worldwide web, by utilizing the opportunities provided.
In…
Making a Difference with Social Media
Social media have completely transformed the way businesses function. Today, social media are an integral part of the lead generation process, and an indispensable tool for B2B marketing.
So what makes social media an effective lead generation software? It is the fact that a considerable large per…
Marketing & Sales Alignment- Challenges and Solutions
Sales and Marketing teams have traditionally worked as separate entities. The marketing team would identify prospects and filter them based on their readiness to buy, and pass them on to the sales team. The sales team would then take over and begin their efforts to close deals. However, as busi…
Marketing Automation Software: A Valuable Marketing Asset
Every organization is trying to come up with marketing strategies that guarantee success. With this aim, marketing teams implement lead generation processes in order to generate quality leads.But these techniques are often based on assumptions about customer intent. Hence, in most cases they do no…
The Most Promising Lead Generation Techniques
Marketers all over the world are on a continuous quest to identify effective ways to generate leads. Lead generation efforts have assumed top priority in marketing, and the focus now is not just on generating more leads, but more quality leads. So, innovative lead generation techniques are being…
Up Close and Personal with WOMM
Word of mouth marketing (WOMM) is fast emerging as a popular trend among marketers. But the fact is that WOMM is one of the earliest marketing techniques known to man. When mass media became popular, marketers diverted their attention on exploiting the potential of direct advertising. Direct advert…
Build relationships with lead nurturing
Enterprises seem to be spending quite a lot on efforts to build online lead generation with an eye to ensure enhanced customer base and well-qualified leads, yet they are bothered by certain queries that compels to wonder if generating leads are enough for enhanced CRM. The queries these enterpris…
Role of Affiliate Marketing in Lead Generation
The popularity of the Internet has thrown open a myriad of opportunities to organizations to augment sales. Internet marketing otherwise called online marketing makes use of the innovative strategies over the Internet to help businesses grow and expand. The interactive nature of Internet market…
Understanding the ‘Ins & Outs’ of Lead Generation
Lead generation is nothing but procuring prospective customers, and anticipating an increase in lead generation, marketing team s are employing lead generating techniques. What the marketing teams don’t realize is that lead generation is not about quantity but about quality. Though many orga…
Digital Marketing Brilliance for B2B Elevation
The use of advanced technologies to facilitate new and innovative marketing strategies has become a prerequisite for survival in a fiercely competitive business environment. Marketing today, is forming a strong base with a customer and not just selling a product. The emphasis is more on buildin…
Top 5 Reasons Why Your Company Needs Marketing Automation Tools
Even as your marketing strategies are becoming more and more intricate, there is a tool that is adept at realizing the increased complexities of marketing and can help you cater to your customers effectively - marketing automation. With this tool you can experience business effectiveness and reducti…
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