As opposed to outbound marketing (another term for traditional marketing) where the marketing reach was from the company to the customer, SEO is an inbound marketing technique that aids marketers to be found by prospects.
The primary work of a search engine is to find relevant results for user-pr…
Gartner, a leading research firm, has found that, “By converting segmentation criteria into business rules how leads are rated, or scored, providers see an immediate boost in lead volume and lead quality.” Gartner research director Richard Fouts is of the opinion that “segmentation helps vendors for…
Social media have completely transformed the way businesses function. Today, social media are an integral part of the lead generation process, and an indispensable tool for B2B marketing.
So what makes social media an effective lead generation software? It is the fact that a considerable large per…
Word of mouth marketing (WOMM) is fast emerging as a popular trend among marketers. But the fact is that WOMM is one of the earliest marketing techniques known to man. When mass media became popular, marketers diverted their attention on exploiting the potential of direct advertising. Direct advert…
The popularity of the Internet has thrown open a myriad of opportunities to organizations to augment sales. Internet marketing otherwise called online marketing makes use of the innovative strategies over the Internet to help businesses grow and expand. The interactive nature of Internet market…
