Successful B2B email marketing automation depends a lot on email design and layout. Here are some important pointers to consider while designing email templates.
1. Simple HTML Layout
Restrict
HTML templates to 600 pixels wide. Use structural tables to create
columns. Avoid external CSS for format…
As opposed to outbound marketing (another term for traditional marketing) where the marketing reach was from the company to the customer, SEO is an inbound marketing technique that aids marketers to be found by prospects.
The primary work of a search engine is to find relevant results for user-pr…
Lead nurturing is a concept that has gained immense popularity amongst marketers in the recent past. Until then it was the same old story of passing the buck –the marketing automation passing the leads, irrespective of their readiness, to sales team who followed-up hot leads leaving the rest to ga…
The use of advanced technologies to facilitate new and innovative marketing strategies has become a prerequisite for survival in a fiercely competitive business environment. Marketing today, is forming a strong base with a customer and not just selling a product. The emphasis is more on buildin…
