Blog posts : "b2b lead scoring"

Use of Social Media Marketing for B2B Companies

Today most B2B companies are decreasing their offline marketing dollars and spending it on online marketing strategies. A survey by B2B Magazine revealed that over 48% of those surveyed were increasing their online marketing spend. According to another study by KnowledgeStorm of B2B technology deci…

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 Posted in Business
  Tags lead management marketing automation software b2b lead scoring lead nurturing best practices

Inside Sales Team Contribution to Lead Generation

 


In a B2B company, the main activities of Inside Sales teams include qualifying, selling and up-selling, primarily through the phone and sometimes on the web without the necessity of meeting prospects in-person. For this, Inside Sales representatives need to be able to navigate an organization by…

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 Posted in Business
  Tags lead generation b2b lead scoring lead management software marketing automation
2 blog posts