Successful B2B email marketing automation depends a lot on email design and layout. Here are some important pointers to consider while designing email templates.
1. Simple HTML Layout
Restrict
HTML templates to 600 pixels wide. Use structural tables to create
columns. Avoid external CSS for format…
1. Creating Buzz
It is about creating buzz or news worthy events, videos, tweets, or even blog entries that attract attention, and become viral in nature. Buzz generation is what makes social media marketing work; it replicates a message, not throug…As opposed to outbound marketing (another term for traditional marketing) where the marketing reach was from the company to the customer, SEO is an inbound marketing technique that aids marketers to be found by prospects.
The primary work of a search engine is to find relevant results for user-pr…
Word of mouth marketing (WOMM) is fast emerging as a popular trend among marketers. But the fact is that WOMM is one of the earliest marketing techniques known to man. When mass media became popular, marketers diverted their attention on exploiting the potential of direct advertising. Direct advert…
Lead generation is nothing but procuring prospective customers, and anticipating an increase in lead generation, marketing team s are employing lead generating techniques. What the marketing teams don’t realize is that lead generation is not about quantity but about quality. Though many orga…
The use of advanced technologies to facilitate new and innovative marketing strategies has become a prerequisite for survival in a fiercely competitive business environment. Marketing today, is forming a strong base with a customer and not just selling a product. The emphasis is more on buildin…
