Today's business environment is an aggressively competitive one. Technological innovations and globalization have helped enterprises stay ahead of their competitors. With the basic aim of every business enterprise to be profit oriented, they take steps to market their products and se…
It
is important for B2B marketers to focus their lead generation efforts
on ‘sales-ready’ or ‘marketing-qualified’ leads. However, there is
another important group that should not be ignored –which is
not-yet-sales-ready leads.
Although
most of the not-yet-sales ready leads are ca…
There are many ways to attract leads to the corporate website. However, one of the most effective ones is Webinars. They are considered to be one of the top lead attractors for lead generation because they help to attract ‘warm’ leads earlier than the rest. Leads generated through Webinars can b…
There is no dearth for marketing content in the Internet. But the challenge is to create authentic and resourceful content that will appeal to website visitors. According to the B2B Content Marketing Benchmarks, Budgets and Trends report, producing great content is the biggest challenge marketers fa…
In B2B marketing, lead nurturing campaigns are conducted with the primary purpose to create awareness about the product offering, so that it will slowly and steadily create an interest in the product or service offered, and eventually, create the desire to buy it. It can also be described as a proc…
In today’s B2B business landscape the traditional methods of direct mail, exhibitions and print commercials leave no impression in the lead’s mind. These methods have been replaced by email marketing initiatives, search engine optimization, webcasts, etc.
To ensure these lead generation initiati…
B2B lead generation can be effectively leveraged with the help of intelligent marketing automation services. Marketing automation solutions and services provide the following benefits to B2B marketers.
Centralized database
Marketing automation software helps marketers to manage their leads database fr…
Top Four Strategies for B2B Marketing
Lead nurturing essentially involves methods of maintaining a steady relationship with prospects irrespective of whether they are ‘sales ready’. Only one out of ten people who visit the corporate website are there looking to buy immediately, and sadly the remaining nine will walk away if not nurt…
B2B lead generation can be effectively leveraged with the help of
intelligent marketing automation services. Marketing automation solutions and
services provide the following benefits to B2B marketers.
Centralized database
Marketing automation software helps marketers to manage their
lead…
Lead generation is a highly critical activity in any sales/marketing organization. Today, many innovative methods are used to generate leads; of which, emails have gained more momentum recently. Email signatures that accompany corporate emails can also be used as a powerful lead scoring
Email sig…
Successful B2B email marketing automation depends a lot on email design and layout. Here are some important pointers to consider while designing email templates.
1. Simple HTML Layout
Restrict
HTML templates to 600 pixels wide. Use structural tables to create
columns. Avoid external CSS for format…
1. Creating Buzz
It is about creating buzz or news worthy events, videos, tweets, or even blog entries that attract attention, and become viral in nature. Buzz generation is what makes social media marketing work; it replicates a message, not throug…In a competitive business environment, generating quality leads and managing demand generation campaigns can be complex and demanding. With a good lead scoring strategy, marketing and sales teams can synchronize and optimize the lead management process. Lead Scoring is the process of assigning a…
The secret to any B2B success lies in the process. In marketing automation, it’s not about creativity or conducting a better lead generation campaign. Leveraging the conversions of inquiries into qualified leads and leads into qualified sales is what is important. Prospective leads originate in a wi…
As opposed to outbound marketing (another term for traditional marketing) where the marketing reach was from the company to the customer, SEO is an inbound marketing technique that aids marketers to be found by prospects.
The primary work of a search engine is to find relevant results for user-pr…
In a B2B company, the main activities of Inside Sales teams include qualifying, selling and up-selling, primarily through the phone and sometimes on the web without the necessity of meeting prospects in-person. For this, Inside Sales representatives need to be able to navigate an organization by…
