Blog posts

Importance of Marketing Automation Software

Context is the crux when it comes to modern marketing. Today leading B2B marketers are aware that failing to address the apt people at the right time with the required data will inevitably lead to lower productivity and pose questions on a brand’s credibility. Despite this, there are many who do not…

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Streamline Sales and Marketing Funnel with Marketing Automation Software

Marketing plays a vital role in lead generation as the marketers are responsible for creating awareness for a product or service and bringing a lead to the site. They are responsible for nurturing leads and when the leads are sales ready pass them on to the sales team for conversions. However, accor…

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Manage Demand Generation Easily and Effectively

In the B2B marketing space, the most widely used term is demand generation. However, it is often confused with lead generation and many marketers use the two terms interchangeably. Though both lead generation and demand generation are about identifying prospective buyers, they are entirely different…

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Importance of Effective Lead Management Software

In today’s competitive business environment, enterprises need to attract new customers to stay ahead of the competition. However, trying to reach new customers is not an easy task since not every lead turn into a winnable opportunity and not every opportunity turn into a sale. Hence, what sales team…

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Significance of Lead Generation

Back in the year 1885 William Lever of Lever Bros said that “Half of the marketing money you spend is wasted—trouble is you don’t know which half.” However, there is a fair chance that substantially more than half of your marketing investments are being squandered.

Today most lead generatio…

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What to Keep in Mind While Choosing A Marketing Automation Solution

With business strategies getting increasingly complex and demanding, generating quality sales leads, managing demand generation campaigns and evaluating marketing return on investment, can be highly challenging. According to the American Marketing Association, “Sales & Marketing need to be integrate…

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The Right Marketing Automation Solution For An ROI Increase

The days of  relying on lead capture forms to gain the necessary information  to be competitive in today’s marketplace, no longer exists. B2B buyers expect instant, pertinent information unique to their situation. Generating quality leads and managing demand generation campaigns can be complex and d…

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Blogs for B2B Lead Generation

B2B blogs can be used as a good source of leads. Here are some tips to help B2B marketers generate sales-ready leads through this inbound marketing strategy.
B2B blogs need to be updated often (at least once a week). Blogging with fresh content increases indexed pages and helps you top the search re…

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Leveraging On New Age Lead Generation Techniques

Today’s business scenario is strife with new competition, shrinking budgets and marketing and sales teams stretched to do more with less. Further, maintaining a pipeline of qualified leads has become vitally important for the challenging business climate. With the internet paving way for the growth …

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Leveraging SEO for B2B Success

In B2B marketing, lead generation is a vital process which ensures that a company is able to realize sales opportunities and bring in the much needed revenue. Supporting this effort is the Search Engine Optimization (SEO) process that helps marketers to popularize their marketing campaigns by keepin…

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Top 4 Benefits of Using Marketing Automation for Content Marketing

Today, prospects can easily find information they want from online sources, thanks to the ardent efforts of content marketing teams of B2B companies. The single purpose of content marketing is to convert a casual website visitor or a prospective buyer into a customer, by sharing relevant content. An…

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The New Age Marketing Automation Software

Enterprises from ages has been operating in a neo classic mode  with  mainly two forces involved in  revenue generation- marketing  and sales.  Even today the business world revolves around marketing and sales funnel. However, to withstand the  aggressively competitive business environment, enterpri…

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Why Marketing Automation Services are Imperative to B2B Marketers

Today many new marketing automation services are available in the market for B2B marketers to target the right prospects. By automating the lead generation process B2B marketers can build a pipeline of qualified leads. Today, there are many lead generation services that enable marketers to track vis…

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Engagement Tactics that Work

 


In B2B marketing, creating a brand image is vital for brand recall in the long run. To achieve this, marketers need to use smart engagement tactics to create a lasting impression in the minds of their prospects.

Customer testimonials and product implementation success stories go a long way in …

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Relevance of Social Media in B2B Marketing

Relevance of Social Media in B2B Marketing


Today social media channels have established themselves as an important marketing platform for B2B companies, enabling B2B marketers to reach out to their niche target segments and gain their trust. The best part about social media is the flexibility it pr…

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Best Practices for Improving Efficiency of B2B Email Marketing Landing Pages

 


Here are some best practices to improve the efficiency of your B2B email marketing activities.

Form Layout

  • Display your company logo and a screen shot of what you are offering (eBook, whitepaper, etc.)
  • Create aesthetic and simple HTML templates that will immediately capture the readers’ im…

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Influence of Marketing Automation Tools on B2B Marketing

The sales and marketing connect is imperative for the success of any lead generation program. This connect ensures that there is a common understanding on lead stages and what strategy to use during these different lead stages.

Marketing automation solutions have always helped to bridge the divide an…

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Leveraging Marketing Automation Tools for Effective Use of Content

In B2B, content marketing is all about imparting knowledge to prospects so that it helps to support the company’s overall goals and objectives. Content marketing can be used to build the reputation of a company, deliver the required message in interesting fashion and most importantly, attr…

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Enhance Effectiveness of B2B Lead Generation with Marketing Automation Tools

For B2B marketing companies the lead generation process is very crucial since it helps to drive traffic to their websites. This process helps to convert website visitors into prospective buyers by using the lead contact information such as email id, phone no, company name, demographic deta…

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Leveraging Marketing Automation for Lead Scoring

Lead scoring enables marketers to assign a quantitative value to website visits based on the visiting person’s profile, which includes demographic information and website behavioral activities. The value assigned is determined based on what profile the marketer is interested in. For exampl…

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20 blog posts