Lead
generation is a primary activity for B2B marketers. For lead
generation, companies may use engagement tactics on the website. One
among them is sharing content with website visitors.
Blogging
is a great way to share content with visitors. B2B companies can use
corporate blogging for a variety of reasons –
-
To build visibility for its brand and offerings
-
Attract prospects
Blogging
is a cheap and effective solution for B2B marketing. Blogs
-
Are dialog-based they can be used for Public Relations (PR).
-
Serve Search Engine Optimization (SEO) purposes which can be leveraged to project the company and its product offerings in the appropriate forum.
-
Helps building thought leadership
-
Medium to inform potential prospects about your offerings.
Here
are some good tips for B2B Blogging
Titles
must be attractive so that the blog has a distinct identity of its
own. Titles must suit the marketing
automation
campaign
and must attract readership. Keep the title simple and short.
Have
a clear-cut flow of dialogue in the blog. Make an introduction and
make the blog’s objective clear. Blogs must cater to educating
readers about the industry and the value it brings to its customers.
Or, it could be about your different industry offerings.
Blogger
name should be highlighted. Multiple writers can contribute if you
want to project different viewpoints in the same content. Blogs need
to talk about varied experience and expertise the senior management
brings on board.
For
SEO purposes, use keywords that are relevant to your industry space
and link them back to SEO optimized pages on your website. Search
engines give blog content more priority in search results and this
could be because blogs usually have original content and are
informative in nature.
Post
blogs on sites that syndicate content, like CustomerThink and
Utilizer. They improve SEO rankings leading to better search
results.
Blogs
generally tend to spark conversations between blog writers and
readers. If you have people leaving genuine comments on your blog,
acknowledge them and respond soon. It not only helps you connect with
your readers and potential leads, but is also a great way to get
feedback on the content you post and its usefulness to your target
audience.
Create
Awareness for Your Blog
Now
that your blog creation process is clear-cut, create one and ensure
that you market it in the right space. Social networking media, such
as Facebook, Twitter and LinkedIn, are prime sites to promote your
blog’s content
Any
lead
management system
must
include corporate blogging in its structure. Lead
generation
through
blogging is highly useful because it attracts readership base and
project your brands also.
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automation solution,
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